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The American Advertising Awards
The 2023-2024 American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions.
Our mission is to recognize and reward the creative spirit of excellence in advertising. The Miami American Advertising Awards is the first part of the three-tier, national competition.
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Make Your Mark At The 2024 Awards
AAF Miami's elite judging panel awaits your best work. Our handpicked industry leaders will be the gatekeepers to your success, ensuring fairness and expertise in the judging process. This year, we're breaking new ground with a remote judging system, requiring all entries to be submitted digitally. A friendly reminder: your work must have graced the world between January 1, 2023, and December 31, 2023, to vie for the ultimate recognition.
The 2024 Judges
Luminaries, brand leaders and award-winning industry pros will serve as jury members for this year’s selection of the 2024 American Advertising Awards. Our judges span a variety of disciplines across the ad game, and are thoroughly vetted to ensure diverse and inclusive representation of the creative industry.
Valentina Sulbarán is a Group Creative Director with over 15+ years of experience in the industry. Throughout her career, she has gained extensive expertise working with great brands, such as: Nike, Amazon Music Global, AT&T, Cheetos, Gatorade, Pepsi, Dunkin', P&G incubator brands, Target, Tanqueray, Stella Artois, and Pfizer. Additionally, Valentina thrives in mentoring new generations of creatives, with a particular focus on those who are underrepresented in the advertising industry.
Serge Flores believes ideas rooted in identity can connect brands with people. A loud and proud Uruguayan, Serge immigrated to Australia as a refugee. Speak of Hispanic hustle!!! Fast-forward a few years later, he’s cut his teeth in top shops like Clemenger BBDO, Saatchi NY, Arnold, TBWA, and much more. He’s a globe-trotter shaping award-winning creative and leaving his mark wherever he goes with a touch of sazón.
Dominique Monet, a highly acclaimed creative director, has steered Fortune 100 brands at gsdmaustin and is poised to revolutionize the judging room. Throughout her career, she has skillfully woven narratives for iconic brands such as McDonald’s, Toyota, and Crocs. Dominique's creative brilliance knows no bounds, transcending the African-American, general, and global markets.
Courtney Warren, an award-winning VP of Brand Marketing with a passion for compelling storytelling, building robust brand experiences, and leading through transformation with purpose-driven brands and products.
Courtney has 20 years of shaping award-winning creative under her belt and has worked with global brands across tech, media, entertainment, non-profit, and much more. Currently, she’s slaying the brand work at Kickstarter, overseeing product marketing, creative content, social, partnerships, and communications.
Jesus Diaz, an Associate Creative Director at The Walt Disney Company is a game-changing addition to our American Advertising Awards lineup.
He also boasts a wealth of experience, having honed his skills at A-list shops like Baldwin&, BBDO, Barkley, and more, across L.A., Chicago, and now the Sunshine State. Beyond the 9-5, he's a family man, art collector, sports fanatic (an understatement!), music freak, and a masterclass expert at befriending total strangers (the good kind).
Discover
The American Advertising Awards
2023 Winners
2023-2024
Entry
Deadlines
& Fees
View or Download The Rules
& Categories For Professionals & Students
Frequently Asked Questions
How Are The American Advertising Awards Judged?
As per National American Advertising Awards rules, all judging must be done blindly. In other words, judges don’t know what agency or company worked on the projects until judging is fully completed.
Aside from this key rule there are some other great ones that you might not be aware of, for example:
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Judges cannot be from your same market. More often than not, our judges are not even from Florida.
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Judges must be from a comparable market. In other words, markets that have similar type of work, populations, etc. Our 2022 judges were from Austin, Dallas and Hoboken, NJ.
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All entries are judged via our online portal, which is why having a good case study video really helps! Projects are also scored on a very specific numeric judging criteria, which then gets averaged automatically by the judging system.
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Judges only speak to each other after all their scores have been recorded. At which point, they discuss what they think is the Best project per category.
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This year, 100% of the judging will be done remotely, which is why we have a specific deadline. Your projects are released for judging the minute you pay for them. Late entries are the last entries to be judged. This may or may not be a good thing since judges have already seen hundreds of entries.
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We must have at least 3 judges, and they should all come from different backgrounds. They also need to be Associate Creative Directors, or above.
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Since we’re Miami, we always make sure that at least 1 of our judges speaks Spanish, since some entries are in Spanish.
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No one knows the final score until all judging is completed. Not even the judges themselves!
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Only the top 8% of projects are awarded GOLD and only 22% of entries are awarded in TOTAL.
If I Won A Gold/Silver Award, Will I Get A Trophy?
Locally, we only award trophies to the BEST OF project of each category, and we allow the judges to pick 1 or 2 other projects that really deserve recognition sometimes called Honorable Mention, or Judges’ Choice.
However, if you want to upgrade your certificate to a trophy, or if you want to order a duplicate for your client then we can happily help you with that. Clients love this and it looks great on your shelves too. There is a fee associated with upgrading to a trophy and it varies depending on whether or not we made a custom trophy that year.